Privacy Policy

Privacy Policy

By submitting your information through your use of this website, you consent to the use of that information by Fallen Hero as set out below.

  1. Introduction

  2. For the purposes of Data Protection the ‘Data Controller’ for this website is  ("Fallen Hero"). The privacy and security of our customers is important to us. This privacy policy explains how we use the information we collect about you, how you can instruct us if you prefer to limit the use of that information, and the procedures that we have in place to safeguard your privacy.

  3. The information we collect and how we use it

  4. If you wish to register for our email service you must provide us with your name and email address. 

  5. We may wish to provide you with information about special features of our website or any other services, products or information from Fallen Hero that we think may be of interest to you. If you would rather not receive this information, please send an email message to

  6. We would like to provide your information to carefully selected products we believe may be of interest to you. If you do not wish us to do so , please send an email message to

  7. Alternatively, please see paragraph 6 below for information on other methods for updating your preferences.

  8. Aside from the matters laid out above, your personal data will not be disclosed to any third party.

  9. All historic data is retained for analysis

  10. Our use of cookies and other information gathering technologies

  11. We use cookies on our website. For more information on cookies, please see our cookie policy

  12. How we protect your information

  13. The internet is not a secure medium. We have put in place various security measures but you are advised to treat the internet as an insecure medium in all your communications with us. However, payments made through this website are handled using secure socket layer technology or other technology which is at least (if not more) secure than that.

  14. Your payment information will not be disclosed to anyone under any circumstances other than as necessary for the sale concerned and will not be retained by us thereafter.

  15. Sale of business

  16. If Fallen Hero or the business operated through this website is integrated into any other company or organisation your details may be disclosed to our advisers and any prospective operators and their advisers and will be passed on to the new operators of Fallen Hero or the business operated through this website.

  17. Marketing Messages

  18. If you have said we can, we’ll send you marketing messages by email and/or sms to keep you informed about new products, latest news and special offers

  19. How to stop marketing messages from Fallen Hero

  20. You can unsubscribe from marketing messages from us at any time.

  21. • If you have an account with us you can go to ‘my account’ and unsubscribe

  22. • By clicking on the ‘unsubscribe’ link in any marketing email

  23. • By contacting our Customer service team on 

  24. Once you do this, we will update your profile to ensure that you don’t receive further marketing messages - please note it might take up to 72 hours to update our systems, so you may still receive marketing messages whilst your request is being processed. Stopping marketing messages will not stop email communications for necessary service messages eg. order updates

  25. Updating your details

  26. If any of the personal information that you have provided to Fallen Hero changes, for example if you change your email address, please advise us by sending an email to

  27. Your consent

  28. By submitting the information referred to above, you consent to the use of that information as set out in this policy. If we change our privacy policy we will post the changes on this page, and may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. We may also email you should you make any changes so that you may consent to our use of your information in that way. Continued use of the website will signify that you agree to any such changes.

  29. Owing to the global nature of the internet’s infrastructure the information you provide may be temporarily transferred to and stored in countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy whilst in transmission.

  30. Occasionally it is necessary for us to change this Privacy Policy, so please remember to check back from time to time.

  31. If you have any questions concerning this Privacy Policy, please contact us at